5 Reasons why taxonomy is important for a website

Site taxonomy is very important for Search Engine Optimization (SEO). Taxonomy can drive your breadcrumb navigation which is one of the important factors for effective SEO.

Taxonomy serves as a roadmap as it describes the present and the future content too. Now let’s take a look at the following reasons why Taxonomy is important for a website:

·         Improve information retrieval (faceted search) – Users always want more precise information during search results. This can be achieved only by faceted search. Faceted search enables users to create their own custom search path rather than forcing them to use specific path. Facets reduce ambiguity in queries, enhance user experience and avoid irrelevant results. It enables users to quickly drill down through thousands of matches.

·         Localization & Content re-use – Localization, translation & content re-use are time consuming tasks. Taxonomy lowers translation costs, maximizes content reuse and thereby enhancing brand value.

·         Increase Upselling and cross-selling opportunities – Taxonomy indirectly improves customer retention by facilitating  better keyword search decisions, which in-turn increases upselling and cross-selling opportunities.

·         Improve navigation –Ensure that all web pages are properly and consistently tagged with keywords and search engine is configured to search only keyword tags, so that if user enters the keywords, all relevant pages gets listed.

·         Content Enrichment – In addition to the findability, the naming of terms and concepts should be given importance. If the user enters different words or synonyms then some relevant pages gets missed. To avoid this, create a controlled vocabulary in the form of a synonym look-up table. The search engine searches for the word or phrase on the table, whose terms are matched with text of the documents.



Reflection of taxonomy in organization structure

By integrating taxonomy, you can achieve a more efficient search experience and improve the organizational structure of your website.