5 Reasons Why B2B Marketers use Social Media More Than B2C Marketers?

Social media is a fad in the current trend.  93% of B2B marketers use social media to market their business. It acts as a two-way glass for most of B2B companies. Yes, more the transparency in business the more you build credibility and trust factor of your brand, which in turn leads to a successful business. Many B2B marketers are doing well in business and contributing a lot to the community but it is not widely known to others. When it is known, that is where you drive traffic to your website.

                                             

Business-Business Companies

                                                                                                                     

The reasons why B2B companies use social media more for marketing than B2C companies are as follows:

·         Know audience better – B2B companies use social media to easily develop and distribute content as well as engage with users. Social media is used to reach out and grow relationships with both customers and prospects on a more personal level.

·         Long-lasting customer relationship – B2B buyers spend larger amount of money and a longer amount of time in the buying process, so marketers foster long-lasting business relationship with customer through social media marketing.

·         Social Listening – Social media is used to capture customer feedback, resolve their issues and improve business processes or products in the future. It helps to monitor competitors and provide valuable insights to improve business objectives. It acts as a collaboration platform to meet client and business partner expectations.

·         New business partnerships – Social media paves way for huge markets. There are millions of people starting from CEO to fresher of a company who are using social media such as Facebook, Linked In, Twitter, etc. Companies can connect to at least small percentage of those people, to increase their business opportunity and reach. Many times probability of getting new ventures or projects is also possible. It acts as a tool to share your business with the world.

·         Improved search rankings – Search engine rankings play a vital role in business digital strategy of a B2B Marketer. Nearly 60% of B2B marketers saw improved search rankings from their social efforts as compared to 50% of B2C marketers. Social media boosts search engine ranking of a website. eMarketer Survey says “Social media's influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013”.

5 Reasons why taxonomy is important for a website

Site taxonomy is very important for Search Engine Optimization (SEO). Taxonomy can drive your breadcrumb navigation which is one of the important factors for effective SEO.

Taxonomy serves as a roadmap as it describes the present and the future content too. Now let’s take a look at the following reasons why Taxonomy is important for a website:

·         Improve information retrieval (faceted search) – Users always want more precise information during search results. This can be achieved only by faceted search. Faceted search enables users to create their own custom search path rather than forcing them to use specific path. Facets reduce ambiguity in queries, enhance user experience and avoid irrelevant results. It enables users to quickly drill down through thousands of matches.

·         Localization & Content re-use – Localization, translation & content re-use are time consuming tasks. Taxonomy lowers translation costs, maximizes content reuse and thereby enhancing brand value.

·         Increase Upselling and cross-selling opportunities – Taxonomy indirectly improves customer retention by facilitating  better keyword search decisions, which in-turn increases upselling and cross-selling opportunities.

·         Improve navigation –Ensure that all web pages are properly and consistently tagged with keywords and search engine is configured to search only keyword tags, so that if user enters the keywords, all relevant pages gets listed.

·         Content Enrichment – In addition to the findability, the naming of terms and concepts should be given importance. If the user enters different words or synonyms then some relevant pages gets missed. To avoid this, create a controlled vocabulary in the form of a synonym look-up table. The search engine searches for the word or phrase on the table, whose terms are matched with text of the documents.



Reflection of taxonomy in organization structure

By integrating taxonomy, you can achieve a more efficient search experience and improve the organizational structure of your website.