5 Ways to Overcome Social Media challenges When Targeting Global Audience

The days we debate on need of content strategy are gone. Now it’s the trend of implementing content strategy for social media, as most of them access content on the go. When considering social media, global audience and market are a part of it.

Social Media Strategy

 Let’s have a look at how to address social media content when targeting global market/audience:

·         Localization – Localization is an important element when the content addresses global audience. Always provide native translations of blog/tweet, but don’t mix languages on the same blog. Additionally take care of variations in spelling across several regions. Understand the localization capabilities on each social platform.

·         Time Zone – When considering global audience, time zone is one of the critical factors for a website. Always accommodate their communications at appropriate time to achieve wider sales reach and improved ROI. Also find the best times of day and days of the week globally for engaging in social media activity.

·         Cultural differences – Most websites use lot of images, blogs, and pictures to replace content. When selecting images, pictures, website theme and color scheme, consider doing a research on what certain colors mean in different countries

·         Audience Segment - Segment your social media audience based on your target country and language. Use social networks’ localization features wherever possible, to save you from maintaining a social media account for every language.

·         Effort Prioritization – Prioritization of effort is important when dealing with social media. Effort Prioritization includes selection of most impactful social media network, analyzing social media network and resource bandwidth. Once you are comfortable and successful in handling one social media network, move on to next impactful social media network.